“Greedy” Greg Jessie

“D just came with a forty and a quart
In addition to the three that Greedy just brought”
--“Tonight,” DJ Quik
 
In walks “Greedy: Greg Jessie, with two of the artists on his label, Snoop Dogg’s little brother, Bing, and DJ Quik’s cousin, Hit, who have recently formed the rap duo Lifestyle. Maybe Greg has sent you a CD that contains radio versions of some of their new singles that include “Bottoms Up” (featuring Snoop Dogg) and “All I Need,” which was produced by Dazz Dillinger. You love these tracks, and you are now wondering, “Who exactly is this Greg guy?”

Greg Jessie is one of those whose accomplishments in the music business speaks volumes.  You have heard shout outs sent to “Greedy Greg” on radio hits, recorded by artists including DJ Quik and Domino, and you have seen his name on a respectable number of album credits.  Today, Greg heads Lethal Entertainment, a joint venture with Houston’s longtime club promoter, Tommy Bruno. Jessie also served as Executive Producer and Management for radio-ready smash discs, including DJ Quik’s “Quik Is The Name,” “Way 2 Fonky,” AMG’s classic “Bitch Betta Have My Money,” 2nd II None’s eponymous gold album, Domino’s platinum self-titled album, which contained radio staples such as “Getto Jam” and “Sweet Potato Pie.” Other classics that Greg brought to the table include Tone-Loc’s legendary “Loc’d After Dark” album, which sold a mind-boggling four million copies, a result of its amazing singles that include “Wild Thang” and “Funky Cold Medina.” He is also responsible for Monkenstef’s “Azz Izz,” and a slew of other ghetto gold and radioactive records.
 
Greg started out as a local DJ back in the early and mid-1980’s at L.A. clubs, including the  legendary Bitten Apple. At the time, his fellow local DJs, like DJ Richard Bates, Dr. Dre, DJ Julian Jackson, DJ Magic Mike, Sydney Thomson and DJ Shell of L.A. were spinning in clubs like Carolina West, Jackie O’s and the Subway. Greg loved the music, but he wanted to do more, so he purchased some equipment, and decided to produce, until he decided that wasn’t the thing for him.  Greg also had a mobile DJ service that used to rent equipment to frat parties. One of his clients was Mike Ross, who was starting up the record company, Delicious Vinyl. Greg brought him a young artist named Tone-Loc, who he was managing. Greg remembers, “We brought him “Wild Thing,” and Tone didn’t really like it, but the minute I heard it, I knew it was going to be a big record.”  That smash hit was followed by more popular bangers, including “Funky Cold Medina.”
 
While many successful (and often, not so successful) record company executives try to “play a part,” by wearing expensive jewelry and constantly going to events, desperately trying to be seen, there are those music industry players like Greg, who are secure enough in themselves, and in their own musical track records, so as to let their resumes and the music they represent speak as their calling card, rather than resorting to trying to get attention by trying to floss.

Greg concentrates on bringing quality. But you already knew that, by listening to the music he is bringing you.